WarnerMedia just announced that it plans to add an advertising-supported tier for the streaming service HBO Max. The new tier will launch in June and will be $9.99 a month compared to the ad-free version, which is $14.99 a month. AT&T Chief Executive John Stankey told CNBC,
“Whether a customer chooses to buy the ad-supported product or buy the straight subscription product, it’s accretive in the same ways to our business. Giving consumers the choice of which version of HBO Max they prefer is a strength and by no means an admission of something didn’t work out the right way. It’s always been the plan."
WarnerMedia CEO Jason Kilar has mentioned that ads will only be added to programming that’s exclusively available on HBO Max and won't interrupt HBO shows with commercials. Kilar mentioned last month that the advertising supported tier version of HBO Max will not include WarnerMedia’s 2021 slate of feature films on the same day they’re released in theaters.
Does this advertising-supported tier of HBO Max interest you to buy the streaming service?
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