A UK company has sparked controversy for selling glass bottles filled with the “freshest coastal air” for up to $105 per bottle.
That's right. $105 per bottle.
For air. Fresh air.
Insane.
Coast Capture Air started bottling fresh air and selling it as a souvenir and a talking point about the importance of clean air in the modern era, but then people from polluted areas of the world reportedly started buying these bottles for practical purposes, inhaling the clean coastal air every day. They told the company that it helped counter the harmful effects of air pollution, so it kept selling it and even attached a price tag that seems staggering for what is essentially an empty glass bottle.
To be fair, Coast Capture Air is far from the only company in the world selling people air. You’ve probably heard of brands like Vitality Air, which sell canned fresh air from the Canadian Rocky Mountains, or Air de Montcuq, which sells air from the French countryside.