It will be PINK, my friends... PINK!
There are a lot of foods that pair together perfectly to spark a little romance — but not macaroni and cheese. Kraft just announced a contest to give out free “kits” of its latest, limited-time mac and cheese. The box of Original Mac & Cheese will be joined by a packet of pink, candy-flavored powder to mix into one’s cheesy dinner. According to the brand, the mix will turn the noodles a bright magenta color, rather than that familiar orange. What makes the powder pink? According to a Kraft-Heinz spokesperson, the vibrant pink hue comes from beetroot and carrot concentrates. As for what makes it tastes like candy, the extra packet of powder contains fructose, natural flavors and vanilla extract.
To win a free box of the neon noodles, head to CandyKraftMacandCheese.com through February 8.
A thousand winners will be selected to receive the special edition mac and cheese in time for February 14.