Movie theater attendance has been dropping for decades, thanks to streaming, the pandemic, and other factors.
So what can they do to get people going to the movies again? A management consulting firm called Bain & Company offered some ideas in a new report.
The company says, quote, "More than ever, cinema must reframe itself as a premium experience, not mere content.
"Seeing a movie in theaters is an event, a destination, an experience that is far more affordable than a ticket to a Taylor Swift concert.
"Theaters can deliver on this promise via premium auditoriums, service, and personalization that can't be replicated at home."
One way to do that is to, quote, "provide social spaces and host community events, taking a cue from independent cinemas, which sometimes offer film clubs, themed watch events, and director Q&As."
Bain also suggests "new content and new formats" beyond big-budget franchises and established intellectual property.
Quote, "Audiences crave novelty. Note the perennial breakout successes of innovative original movies, live streams, and concert films." Theaters can also show live sporting events.
The study concludes that cinemas, quote, "have no choice but to reimagine the movie theater experience, [and] the winning companies will invest in premium, personalized offerings that can't be replicated at home."
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