Today is Giving Tuesday, where we give to OTHERS without getting anything in return.
It follows Cyber Monday, where we give to online shops . . . Small Business Saturday, where we give to small businesses . . . Black Friday, where we give to Walmart . . . and Thanksgiving, where we give thanks.
Here are a few stats for Giving Tuesday:
1. Giving Tuesday has been around for 12 years. It was launched in 2012 as a "global generosity movement unleashing the power of people and organizations to transform their communities." It was actually started by three tech companies: Mashable, Skype, and Cisco.
2. In a poll, 36% of people say they've heard of Giving Tuesday, and 15% of people have participated. And 15% of people claim they drop MORE money on Giving Tuesday than on Black Friday and Cyber Monday.
3. In that same poll, 33% of people admit they haven't given ANY money to charity in the past year . . . for various reasons.
About 22% have been able to part with a small amount, up to $100 . . . another 29% have donated between $100 and $1,000 over the past year . . . and another 16% have given MORE than $1,000.
4. 13% of people have donated MORE to charity THIS year than last . . . 29% have given LESS this year . . . and 58% say they're on track to give the same.
5. There are a lot of reasons to give: The two most common are: "It makes me happy," and "it aligns with my values and beliefs." But 10% of people admit they just do it for the tax deduction.
6. People were asked what they'd give money to IF they were given $1,000 to donate . . . and the most popular response was charities involving ANIMALS.
Health-based organizations was second, followed by food insecurity . . . human services . . . disaster relief . . . religious organizations . . . education . . . the environment . . . community development . . . civil rights . . . international aid . . . arts and culture . . . and finally "political organizations."
7. 56% of Americans think they are more generous than their friends. 7% of Americans say they would NOT consider themselves generous.
8. Posting about Giving Tuesday on social media CAN be good, as long as you don't make it about yourself. Awareness can: Inspire action . . . "reinforce social norms of kindness" . . . build community . . . and broaden perspectives on giving.
9. A staggering $3.1 billion was raised worldwide on Giving Tuesday in 2023, which was pretty much the same as the year before.
10. You can use online sites Charity Navigator, Better Business Bureau, Charity Watch, GiveWell, GreatNonprofits, and Candid (formerly GuideStar) to see how much of a nonprofit's budget goes toward its mission (and its overhead costs) before contributing.
Read More HERE
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