Still Waiting for the WNBA to Skyrocket in Popularity

Photo: Mike Ehrmann

Indiana Fever star Caitlin Clark declined to partake in the BA All-Star festivities this weekend so Doug considers how much the WNBA and women’s sports in general have really benefited from all the attention she brought over the past two years. The truth is, she was a unique phenomenon and the WNBA still hasn’t climbed into the national sports conversation despite predictions of its inevitable ascendance.

Doug Gottlieb: “As much as people wanted to make it about women’s basketball and the rise of popularity, it was really this amazing Haley’s Comet named Caitlin Clark that continues to bring people to television sets and nothing else has changed around it...Don’t get ahead of yourself and just know it was more Caitlin Clark than anything else.”


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