America's Favorite Burger Chain...And it's Not Even Close

posted by Boxer -

Five Guys is America’s favorite burger chain, according to Harris Poll’s 30th annual EquiTrend study.

For the second year in a row, the fast casual burger chain won Harris’s “Burger brand of the year.” In 2017, Five Guys broke In-N-Out’s two-year winning streak as America’s favorite burger spot.

Harris surveyed a total of 77,031 people to determine the “brand equity” of 17 different burger chains — Jack in the Box, Hardee’s, White Castle, Carl’s Jr., Checkers/Rally’s, DQ Grill & Chill, Burger King, McDonald’s, Wendy’s, SONIC America’s Drive-In, Five Guys, In-N-Out Burger, Culver’s, Steak ‘n Shake, Whataburger, Shake Shack, Smashburger.

“Brand equity” is based on three key variables: familiarity, quality and future consideration.

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