- The pandemic has been good for milk sales.
- Year to year, milk sales are up 21%.
- Prior to the pandemic sales were struggling as people turned to alternatives like almond, soy and oat rose.
- People purchased more milk as kids were home eating more cereal, baking and cooking.
- Things were so bad, two of the biggest dairy producers, Dean Foods and Borden Dairy filed for bankruptcy within the last year.
- Due to the rise in sales, the Got Milk slogan is returning after 6 years of retirement.
- The new ads will not feature celebrities but instead feature viral internet memes and moments.
- Have you used more milk during the pandemic?