Anthony Kiedis of Red Hot Chili Peppers is the latest musican to get into the world of coffee.
Kiedis and his friend Shane Powers teamed up to start JOLENE, which sells two different flavors of coffee in a can -- cold brew and oat milk latte. The cans will be available in stores in New York City and Los Angeles at first.
Live Nation has invested in the company and will sell the cans at 40 of its amphitheaters and at its festivals.
Kiedis told Forbes that he and Powers could have ended up doing something else besides coffee. "Shane and I wanted to do something fun together that we could enjoy life together doing. We weren’t going to come up with a computer chip for alien intelligence. Instead we decided to get in a kitchen and figure out the best possible approach to selling coffee so that we could take trips and go to high-altitude coffee farms and hang out with farmers and drink coffee and make mistakes and breathe the morning fog.”