President Trump's upcoming meeting with Kim Jong Un in Singapore is turning into the Super Bowl of diplomatic summits. Not for the historic talks, but for the advertising. Some lesser-known brands see this as a golden opportunity to be seen with the world's cameras trained on Singapore.
Scrappy companies that could never dream of affording a $2 million Super Bowl ad can certainly spring for a plane ticket to send a celebrity endorser to Singapore. You know, celebrities like movie star Dennis Rodman. What, you don't remember him from Double Team with Jean-Claude Van Damme? Yeah, I missed that one too.
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Dennis Rodman's agent — yes he still has one — confirmed this week that Rodman might be traveling to Singapore to offer " moral support" to President Trump and Kim Jong Un. But it turns out Rodman may have an additional motive in making the trip. A certain new cryptocurrency is negotiating a deal with Rodman to draw attention to their brand. And what exactly is this cryptocurrency? PotCoin. That's right — it's a cryptocurrency that gives marijuana dispensaries and pot farmers access to banking services. No surprise — PotCoin was founded four years ago in Canada.
It wouldn't be Rodman's first time to plug PotCoin. The cryptocurrency paid for his trip to North Korea last year where he wore a PotCoin t-shirt and cap, and promoted it on Twitter.
You can't make this stuff up.
PotCoin spokesman Shawn Perez told The Washington Post, "We at PotCoin definitely believe that Dennis Rodman deserves the Nobel Peace Prize jointly with President Trump and Kim Jong Un."
You can't make this stuff up.
PotCoin isn't the only company attaching itself to the summit. There was awkwardness during the summit-planning this week as North Korea apparently insisted on someone else covering the cost of its accommodations in Singapore. So, not only are they a communist nuclear regime that starves its own people, they're cheapskates too. But don't worry, the International Campaign to Abolish Nuclear Weapons, and the travel booking site HotelPlanner.com, are chipping in to foot Kim Jong Un's $6,000-a-night hotel bill.
Talk isn't cheap when it involves Kim Jong Un.