15 Million People (and counting) Have Watched BTS's Video of Butter Melting

The biggest K-Pop group in the history of ever has continued their world dominance with....butter.

The group posted a video (clocking in at one hour and twenty seven seconds) of an animated stick of butter. As of this post, it has been viewed over 15 million times. BTS-Army has theories that it's to promote an upcoming collab featuring Justin Bieber. Feel free to spend some time looking at butter below.