Photo: Rolling Loud
Eastside Golf and Rolling Loud are reuniting to bring hip-hop and golf together in celebration of the rap festival's 10th anniversary in Miami.
The lifestyle golf brand and the the world's biggest hip-hop festival recently announced The Rolling Loud Invitational Presented by Eastside Golf. Their celebrity pro-am tournament is going down Thursday, December 12 at the JW Turnberry Resort & Golf Course in Aventura. Both brands will invite the top men’s and women’s finishers from Eastside Golf’s inaugural Eastside Golf Collegiate Invitational presented by State Farm to participate in the tournament. All proceeds from the event will help schools in the City of Miami Gardens and support national HBCU golf programs.
“Golf and hip-hop used to feel like totally different worlds, but over the years, they’ve come together in some incredible ways," said Rolling Loud founders Matt Zingler and Tariq Cherif. "More and more artists are taking up the game, and Eastside Golf has been right at the heart of this movement, bringing real culture and authenticity to the sport. With this partnership, we’re excited to show how golf can resonate with a younger, more diverse crowd, opening doors for the next generation.”
The participating athletes will also get a VIP experience at the three-day rap festival on December 13 through December 15. Following the tournament, Eastside Golf will be on the grounds during the festival with its inaugural interactive golfing experience for fans and an exclusive, co-branded merchandise collaboration. Future, Travis Scott and Playboi Carti will headline the festival at the Hard Rock Stadium in Miami Gardens.
Rolling Loud and Eastside Golf first teamed up for their inaugural invitational in Los Angeles earlier this year. For more information about how to participate in the tournament, visit the official website. Check out scenes from the first Rolling Loud Invitational Presented by Eastside Golf below.