Taylor Swift has captivated the most loyal fans ever since she started releasing country music at 16 years old. The teen sweetheart was quick to rise to global fame, going on to release award-winning pop music and evolving her style — both in music and in fashion — over the years. The internationally-beloved artist is known for smash-hit singles spanning the eras of her career, including “Shake It Off,” “I Knew You Were Trouble,” “Wildest Dreams,” and many other fan-favorite anthems. Since announcing her 10th studio album, Midnights, which she revealed during a surprise announcement at the 2022 MTV Video Music Awards, and embarking on her sold-out Eras Tour, it really feels like it's Taylor Swift's world and we're just living in it!
With each new album, Swift has incorporated stunning new elements into her style and fashion choices during live performances, on the red carpet, and more. For her latest Midnights era, she turned heads in a stunning crystal mini dress and her signature red lipstick at the VMAs and looked powerful in a sparkling jumpsuit to accept the Innovator Award at the 2023 iHeartRadio Music Awards. Tons of fans will recall the early days of Swift's career, donning metallic cowboy boots and dresses, and moving into eras of sequined bodysuits and gorgeous gowns. Swift has had quite the style transformation over the last 15 years and that's why The Eras Tour feels so cathartic for die-hard Swifties. Whether you were able to snatch tickets for the tour or are living vicariously through online footage from the shows, you'll enjoy this trip through Swift's storied career!
Scroll along for an album-by-album look at Taylor's era-defining style moments. Which T-Swift era was your favorite?
Donning tight curls, cowboy boots and flouncy floral dresses at award shows, her style in 2006 definitely leaned towards country darling. This era gave us "Teardrops On My Guitar", which peaked at #13 on the Billboard charts.
Taylor's glittery dresses, signature winged liner, the number 13 and the hand heart she'd hold up after every single show were among the most memorable symbols of this era. Taylor became a household name among many teens with relatable songs like "You Belong With Me" and "Forever & Always" and ultimately lead to her first Album of the Year Grammy win. She would draw the number 13 on her hand with eyeliner before every show. She explained this to MTV, stating, "I was born on the 13th. I turned 13 on Friday the 13th. My first album went gold in 13 weeks. My first #1 song had a 13-second intro," she said. "Every time I've won an award I've been seated in either the 13th seat, the 13th row, the 13th section or row M, which is the 13th letter."
Speak Now was more than just a good country-to-pop crossover album, this era is especially meaningful to Swifties everywhere because she penned this entire album on her own. Taylor's trademark looks during the Speak Now era were her side braid (she was still wearing her curls at this point), writing lyrics down her arm with liquid eyeliner and the purple halter dress she wore on the Speak Now World Tour.
Taylor debuted straightened locks with blunt bangs during her Red promotion and tour, which was a huge change from her past looks. She bounced between retro fashion (high-waisted shorts, tea dresses, her black fedora and lots of striped tops) and in keeping in line with her love of all things sparkly, short bedazzled dresses.
1989 was the album that completely moved Taylor into the pop world and brought her much commercial success. She moved to NYC, debuted a shoulder-length cut, wore an abundance of crop tops and skater skirts and gave us some memorable red carpet looks. And let's not forget this era's most buzzed about accessory: her badass squad.
The release of Reputation brought about the most significant change in Taylor's fashion thus far. After all, the lyrics for "Look What You Made Me Do" declare that "the old Taylor is dead". While she did not make many public appearances to promote her album, she still managed to break the record for highest-grossing US tour by a female artist and win the Tour of the Year award at this year's iHeartRadio Music Awards. Taylor darkened her look by ditching the bright red lipstick for a deeper shade and gave an edge to her sequined bodysuits.
This era, Taylor has given us a lot of 70s-inspired blousing, jumpsuits and fringe. While the Reputation era was filled with darker, grungier looks, this year, the “Cruel Summer” singer brightens up her palette with sparkles and pastels.
folklore and evermore
She took a cozy, cottage-core inspired turn for the release of both folklore and evermore. Plaid coats, cardigans, and flowy dresses were the defining pieces of this era of fashion for Taylor.
This year, Taylor made a surprise appearance at the VMAs to announce her most recent album, "Midnights." The musician arrived to the event wearing a complete crystal dress.Her in-person appearances are all glitz and glamour, but the Midnights promotion and artwork suggest a more 70s feel.
The Eras Tour
Taylor Swift's latest tour, The Eras Tour, is a celebration of the artist's musical journey, taking fans on a ride through her most iconic eras. With each performance, Taylor showcases her evolution as an artist, from the sweet country melodies that first captured our hearts, to the bold pop anthems that have solidified her place as a true musical powerhouse, all while transporting us back in time with each outfit change.