Last week Gerard Way gave fans new music for the first time in two years by releasing "Baby Your a Haunted House" along with a ghoulish lyric video.
In less than a week, the video amassed over a million views, and to thank his devoted fans the former My Chemical Romance frontman let everyone in on how he came up with the idea for the video.
"Baby You’re A Haunted House— The lyric video. We hit over one million views so I wanted to take this chance to talk about the lyric video for the song," Way began a lengthy Instagram post. "We wanted to do something a little more special than a standard lyric video for this, so I wrote a brief treatment and sent it over to Devin Sarno (@devinsarno) at Warner Bros Records. Devin has been helping me make videos since I’m Not Ok, when we collaborated with Marc Webb, and has always been so great about making the artist’s vision the most important thing, really helping bring it to life. And I knew I wanted Claire Vogel (@oclaire) to shoot it, as she is a brilliant director. Claire is someone who worked with MCR on the Danger Days videos and I was eager for another chance to work with her. So we sent her the treatment and she went and made it!"
"Gathering all the costumes, and some friends who knew how to play instruments, she shot the whole thing," he continued. "It came out even better than it was in my head when Mikey Way gave me the idea. When he was recording bass for the song, he said that he could picture a video like one of those old monster cartoons from the 60’s of musicians toe tapping and Beatle-bopping to the song. And I thought we should make that happen! Albeit, less of a black and white 60’s tv show and more of an old Russian tv show. So there you go. Hope you enjoyed it! #byahh Special thanks to @wbrfor giving us a generous budget to make this happen!"
Check out the celebratory post below.
Photo: YouTube