Get your Insta kicks … on Route 66. A new survey by Hertz has named Route 66 as the most “Instagram-worthy” road trip. Second most popular was the drive through the Grand Canyon parks. Pacific Highway Coast came in third. The survey also found that 56 percent of respondents named the U.S. as the road trip capital of the world.
- More than two-thirds of Millennials said the locations they see on Instagram affect their choice of places to visit, compared to just 13 percent of adults over 38.
- 30 percent of Millennials said they were unlikely to visit somewhere if they had never seen photos of it on Instagram.
- 36 percent of Millennials said they would have a hard time remembering their trip if they didn't post photos of it, compared to 19 percent of those over the age of 38.
- 1 in 10 Millennials admitted to visiting somewhere just because they wanted to share it on Instagram. (Independent)