FAO Schwarz Reopens in Manhattan

FAO Schwarz is back!  The iconic toy retailer closed it's 5th Avenue doors in 2015, but has found a new home at 30 Rockefeller Plaza.  The atmosphere of this new 20,000 square-foot flagship store will be similar to that of the original - filled with 200 FAO Schwarz brand toys, as well as products from 15 other brands like Hasbro, Mattel, Spin Master, Build-A-Bear and more!  Oh, and don't forget the candy!

FAO Schwarz has made sure appeal to tourists, creating an interactive experience featuring an enormous piano, which Tom Hanks memorably strode across in 1988’s Big, is now embedded in the floor - and in the ceiling above it. Looks like Neil Patrick Harris and David Burtka had a fun time tickling the ivories at the opening!  

The retailer has done an amazing job blending nostalgia with newer store features.  The clock tower is an iconic part of FAO Schwarz’s brand and was once used in its logo.  FAO Schwarz’s musical clock tower is one of the first things patrons will see when they walk by or into the toy shop.

And as if it couldn't get more interactive, kids can  also design their own remote-control cars with “trained mechanics”.  They can even “adopt” baby dolls through a detailed adoption process that involves “nurses and doctors,” an adoption form, a “checkup,” and an adoption certificate.

Supermodel Gigi Hadid designed the brand new uniforms worn by the FAO Schwarz soldiers stationed outside of the 49th Street entrance - and they are adorable.  Way to go Gigi!

DJ's Amira and Kayla deejayed the relaunch party, and they killed it!  Check out their photo with the FAO Schwarz CEO, David Conn.  

Tis the season!  Will you be stopping by FAO Schwarz this winter?  Let us know! 

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