A group of studio musicians in Sheffield, Alabama bought a small concrete block building (that used to be a coffin showroom!) and opened their own recording studio - they called it "Muscle Shoals Sound Studio." They called themselves "The Swampers" (like in "Sweet Home, Alabama.")
What followed was: The Rolling Stones, Aretha Franklin, Wilson Pickett, Willie Nelson, Lynyrd Skynyrd, Joe Cocker, Levon Helm, Paul Simon, Bob Seger, and more. Can't WAIT to see this documentary!