iHeartRadio On The Verge

iHeartRadio On The Verge

Emerging artists to hear before they hit it big

 

Raiche: iHeartRadio On The Verge Artist

With her breezy vocals and refreshingly unique singing style, Raiche has proven herself to be a breath of fresh air. Born and raised in Pittsfield, MA, Raiche devoted her energies towards music from an early age, uploading cover videos to YouTube that almost immediately earned her online applause. Her musical dreams almost came to a halt following high school graduation but some encouraging words from her beloved Nana eventually led her to Boston, where she met and began being mentored by DJ Knock Out. The local legend soon introduced Raiche to her GDE production team as well as to award-winning songwriter and producer Prince Charlez (Rihanna, Beyoncé, Usher), who promptly signed the gifted young vocalist to his recently launched Island Prolific imprint at Atlantic Records.

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2019 marked the introduction of her debut EP DRIVE, which followed her breakthrough release of “Money Pies” (2018), a track that earned immediate media attention upon its summer arrival, with Essence writing, “If you’re looking for a new bop, add Raiche’s ‘Money Pies’ to your rotation.” That year, Raiche also announced her tour run across 12 sold-out cities with labelmate Pink Sweat$ on The Pink Beginnings Tour, starting in Vancouver, BC and wrapping in Toronto, ON. In 2020, Raiche introduced a series of quarantine-style music videos, including “Drive” and the in-studio version of 2019’s “Complicated.” As if that weren’t enough, “Drive” was recently featured in the acclaimed series Self Made: Inspired by the Life of Madam C.J. Walker on Netflix. In addition, this year features standout releases such as “Pick A Side” and “Funeral” from her upcoming album, best described as her “Coming of Age” project and an exploration of self-discovery, self-love and self-acceptance.


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