With the infamous Flat Earth Theory becoming something of a cause celebre over the last few years, its 'cousin' conspiracy has seemingly snatched a share of the spotlight.
The legendary Hollow Earth Theory finds itself in the headlines this week following a profile on the odd hypothesis by a British newspaper.
In the piece, author Rodney Cluff tells the Sun that the theory has been gaining in popularity in recent years, marveling that "I get emails from people learning about it every day."
Considering the increased media attention surrounding the Flat Earth Theory, one might surmise that is how these individuals are stumbling upon his work.
However, that does not mean that Cluff feels any kinship with his fellow Earth-based conspiracy theorists.
Find out more about this weird turn of events at the Coast to Coast AM website.