Would You Buy Shoes That Are Already Dirty? Nike Is Selling Them!

Photo: Ernesto S. Ruscio / Getty Images Entertainment / Getty Images

Nike’s flipping the script with its new Air Force 1 Low “Dirty Triple White.”

Instead of that fresh, crisp white sneaker we all know, these come looking already worn and scuffed—think stains, frayed edges, and even little footprint prints on the insoles.

This way, you don’t have to stress about getting them dirty…

But here’s the twist: the more you wear them, the cleaner they get.

The outer layer has a special scratch-away texture that fades over time to reveal a bright white sneaker underneath. This is either the dumbest idea or it’s the most genius!

Each pair even comes with a cleaning brush to speed up the process.

They were released this morning at 7am for $130 exclusively on Nike’s SNKRS app, and the internet is having fun with it.

Some sneakerheads love the reverse-aging concept, while others are joking that their old beat-up pairs already look like this—but without the price tag.

I don’t have the app so I honestly don’t know if they are sold out…but probably.


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