Photo: Carter BloodCare
A blood collection organization in Texas has turned to an unlikely, yet rather fitting, creature to champion their cause: the legendary chupacabra. According to a local media report, the group Carter BloodCare conceived of the clever concept, dubbed 'Dr. Chupacabra,' in the hopes that it will spur people to pass on their plasma. "Chupacabra is a notable figure in Mexican and Latin American modern folklore," explained marketing campaign strategist Megan Watkins, "by having Dr. Chupacabra as our champion we hope his familiarity will bring more attention to the need for Hispanic and Latino blood donors."
More on this surprising story at the Coast to Coast AM website.