A bizarre billboard battle has erupted in a North Carolina community as multiple businesses have begun exchanging amusing messages with each other by way of their roadside signs. According to a local media report, the delightful 'fight' began earlier this month in Morehead City when Ioanni's Grill & Bar left the note "Happy Birthday Jeff" on their sign for several weeks. Clarke Merrel, owner of the neighboring Dank Burrito restaurant, noticed the lingering message and cleverly adjusted his establishment's placard to read "Ioanni's, quit being lazy, change your sign." In response to the good-natured ribbing, the 'rival' eatery responded with a new note that read "Dank, we are not lazy, just busier than you." And with that, the sign war was on.
More on this wacky story at the Coast to Coast AM website.