Kelce Brothers Launching Their Own Cereal

STATELINE, NEVADA - JULY 12: Travis Kelce and Jason Kelce during the ACC Celebrity Golf Championship presented by American Century Investments at Edgewood Tahoe Golf Course on July 12, 2024 in Stateline, Nevada. (Photo by David Calvert/Getty Images for American Century Investments)

Photo: David Calvert / Getty Images Entertainment / Getty Images

Jason and Travis Kelce are ready to take over breakfast with the launch of their own cereal.

They're teaming up with General Mills for 'Kelce Mix' - which combines Lucky Charms, Reese's Puffs, and Cinnamon Toast Crunch into one box.

The brothers have often talked about their love of breakfast cereals on their 'New Heights' podcast - Travis once bragged that he could eat "literally an entire box" of Lucky Charms in one sitting.

Kelce Mix will arrive on store shelves in September, along with special Kelce-themed boxes of Cinnamon Toast Crunch, Honey Nut Cheerios, Lucky Charms and Reese's Puffs.