Shoichiro Irimajiri (2nd R), president of Japan's Sega Enterprises Ltd., poses for photographers with its game character Sonic (C) to announce the first game software "Sonic Adventure" for its new 128-bit home video game console Dreamcast. Sega plans to release the game by the end of this year to regain its lost market share. L-R: Japanese actor Hiroshi Fujioka, Sonic, President Irimajiri and game producer Yuji Naka. AFP PHOTO (Photo by TORU YAMANAKA / AFP) (Photo by TORU YAMANAKA/AFP via Getty Images)
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