1 of 1 Photo: AFP
Have you been to The Grove in Los Angeles recently? If so, you might've seen a Netflix pop-up store at the iconic shopping center.
Netflix at The Grove is an "unforgettable, immersive retail experience that brings fans of all ages closer to the series and films they know and love." At the pop-up store there is a broad selection of limited edition items from some of Netflix's series and films like Stranger Things, Bridgerton, Squid Game and more. Merch isn't the only thing at this store, you also get to see some of Netflix's series and films come to life through "colorful photo-ready vignettes featuring life-size versions of notable Netflix characters," such as Vecna (Stranger Things), Young-Hee doll (Squid Game) and Queen Charlotte's throne (Bridgerton).
“Following the incredible success and excitement from our fans for our immersive experiences around the globe, this felt like the most organic next step to continue our growth and bring Netflix’s most beloved shows together in a completely new way,” said Greg Lombardo, Head of Live Experiences, Netflix. “Celebrating our fans and giving them the opportunity to put themselves in the world of the stories they love is at the heart of what we do, and we’re thrilled to bring this experience to life at The Grove.”
Netflix at The Grove will get into the holiday season around early December and will have a 2nd floor that will have "new immersive elements tied to the programming coming to Netflix this holiday season." There will be more photo opportunities and interactive moments from films/series like Guillermo del Toro's Pinocchio, The School for Good and Evil, Enola Holmes, Emily in Paris, Falling for Christmas, Christmas With You, The Great British Baking Show: Holidays and more. Click here for more information.