Starting today, you can now buy hearing aids over the counter and the prices are dramatically lower. The over-the-counter aids are intended for adults with mild to moderate hearing loss. Some companies including Sony will sell its lowest-cost, self-fitting OTC hearing aid for $999 at Best Buy and other retailers. Walmart will offer an assortment of OTC hearing aids, including some at $199 to $299 per pair from the company hearX. Initially, the devices will be available at Walmart stores in Colorado, Michigan, Missouri, Ohio, Pennsylvania, Tennessee, and Texas. But the company expects to make them available nationwide soon. Walgreens will offer the Lexie Lumen OTC hearing aid for $799 a pair. The offerings at Walgreens, CVS, Best Buy, and Walmart will also include a Lexie hearing aid developed in partnership with Bose.
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