It's safe to say that The Weeknd's virtual concert on TikTok this past Friday was a massive success.
The event garnered 250,000 concurrent views and including rebroadcasts, totaled more than 2 million unique views.
The #TheWeekndEXP hashtag garnered more than 1.3 billion video views. Now that's A LOT of views.
Additionally, the one-of-a-kind event raised $350,000 for the Equal Justice Initiative.
Love to see it!
Did you catch The Weeknd's virtual concert on TikTok?
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