Here are tips for navigating the 48-hour shopping extravaganza.
The 48-hour Amazon Prime Day extravaganza began at 3 a.m. Monday ET, with more than 1 million deals being offered to members, including intermittent “lightning deals.”
For example, the Toshiba HD 43-inch Fire TV Edition Smart TV is now $179.99, a $120 savings, while supplies last.
Nearly 8 in 10 back-to-school shoppers mark their calendars with the Amazon event, according to the National Retail Federation.
“It’s worth it if you are looking in general for something,” said Michael Bonebright, a senior blog editor at DealNews. However, “if you are looking for a very specific thing, like a computer monitor or backpack, that may not go on sale.”
Not surprisingly, Amazon devices, in particular, such as the Echo or Kindle, will be deeply discounted. (Prime members who haven’t tried Kindle Unlimited can get the first three months of unlimited reading free when they sign up, according to RetailMeNot.)
When a deal is live, add the item to your cart immediately. Some lightening deals can sell out within seconds, Bonebright said. Once it is in your cart, you’ll have 15 minutes to decide whether to complete the purchase.
If there is a specific product that you are set on and you don’t see it in upcoming sales, you can create a wish list and Amazon will alert you if it does become part of a Prime Day deal.